I walk down the street of Bethesda Wisconsin ave, and I see so many gyms. Equinox, Washington Sports club, Fitness first offers people comprehensive gym experience and has a large client base. Smaller more specialized fitness stores are now popping out of nowhere: Solidcore, SoulCycle, Corepower Yoga. Those specialized studios mainly attract people that are looking for the hipster pro experience. I have not tried many different fitness places. All I can say is that my experience in specialized studios were...not something that encouraged me to go back. The pro experience made me felt so much of an VIP, so exclusive that the atmosphere was almost cult like.
But why? Why are those gyms, specialized fitness studios, and active clothing stores like Lucy and Rei, on the rise? Some places like Solidcore actually charge $35 a class with their store fronts still standing. Rei, an outdoor/camping/hiking equipment store offers free flyfishing classes as a way to attract customers. Corepower yoga studios are so popular that the opening of local stores gain media attention. The answer: physical exercise is on the rise, and this trend is catching onto people at a faster pace than we have seen before. Thanks to instagram, where people post only the nicest sides of themselves, Facebook, where public relations specialist utilize for commercial benefits, trends catch on at an exponential level. On top of that, it seems like the moment people are done doing the physical talking, they go back to their phone for internet swiping. The result? Fads come and goes, faster than ever before. Due to the dominos effect with social media, when one person start to get board of something, the crew catches on. The speed of the turn over, although encourage people to be more adoptable, induces stresses for anyone that is involved.
Maybe it is time to take it slow with what everyone on social media wants, and start acquiring your own hobbies or brands.
